Description:
The story of Sri Lanka's largest private advertising agency
First & Forward (Pvt) Ltd.
It all began fifteen years ago one December morning when First and Forward (Pvt) Ltd. launched itself as an advertising agency.
The first seed was sown for this fledging group. Each creative assignment was dealt with from the concept to the final execution. Brands taken up were nourished from their launch so that communication would not happen as one-stop ads but as
well-connected communication and effective brand building. Our approach has always been three-fold.
Adapt the brand message to each medium be it radio, television or print.
Fine-tune the products' positioning and branding
Give the brand optimum visibility and clarity of perception.
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